But whether you like it or not, the healthcare business is changing, and changing fast!. Your organization needs to quickly adapt to these changing times or risk being left behind.
As Bob Dylan famously sang in 1964
“Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.”
What does a healthcare CEO do in such times? Whether you run a big organization or a small practice, here are the steps that every leader needs to take:
- Understand the lay of the land around you. Keep on top of the regulatory and the technology changes. Know how these changes affect your business.
- Accept that healthcare business is changing and your organization needs to change how you operate as well. As the CEO, you need to be the driver of that change. Be proactive and lead your organization through these confusing times.
- Evaluate your business strengths and weaknesses going forward. Is your organization prepared for the future? What are the major pain points?
- How are you going to address these pain points before they turn in to major barriers? It may involve implementing new technology, policies and procedures to better streamline your workflow, improve productivity and deliver better patient care.
- Commit to a culture of data security. You may think that this is not a deal big now, but trust me, just one data breach is enough to put you in a whole lot of trouble.